To me riding a Bmx is something more personal than anything else. As a kid I always dreamed of designing and manufacturing my own bike parts.  Sure it wasn’t easy with a lot of people telling me that I was wasting my time and I wouldn’t get anywhere with it. Yet I always had this voice inside me that told me to keep going, even though it did seem like an impossible task at times. Luckily for the negative people, I used their energy to push myself to carry on with the project.  I never really cared when someone asked me, “do you think DL is going to make it? because just getting this project to where it is now, is already me achieving my goal and “making it”.
At the end of the day you can accomplish anything if you put your mind to it and don’t give up on yourself regardless of what other people think and tell you.  I have been very grateful to everyone that helped, supported, believed and had the patience for sticking with me to create a rider manufactured brand.  I definitely would not have been able to do this on my own. Thanks for everyone that supported me through this process.
Whatever you do, do it for the fun, passion and love, or else it isn’t worth it.
– Werner Hendrich


Our old blog is still on line but will be removed shortly, so go give it a view to see how we started the whole project. Once again thanks for everyone’s support.

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